Making my way over to my hotel’s
breakfast bar I was immediately struck by the many odd-shaped fruits
that greeted me. Their roughness and complete lack of uniformity seemed
at total odds with the plush surroundings of the hotel. I couldn’t help
but be amused by how things had changed. Only a few years previously,
such hotels would have been disgusted at the thought of displaying such
unaesthetically pleasing fruit. Now, food of this description is proudly
eaten by the elite. Inverted snobbery has never been better represented
than through shabby chic and its total insincerity has never better
been exemplified than through the organic food industry. The term
“organic” has now seeped deeply into our society becoming a by-word for
more ethical and healthier food production and consumption. However, the
only awareness being shown by the corporations and retailers who use
this label is an understanding of people can be hoodwinked into paying
more for snake oil.
