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Tuesday, 26 April 2016

The Great Organic Swindle

Making my way over to my hotel’s breakfast bar I was immediately struck by the many odd-shaped fruits that greeted me. Their roughness and complete lack of uniformity seemed at total odds with the plush surroundings of the hotel. I couldn’t help but be amused by how things had changed. Only a few years previously, such hotels would have been disgusted at the thought of displaying such unaesthetically pleasing fruit. Now, food of this description is proudly eaten by the elite. Inverted snobbery has never been better represented than through shabby chic and its total insincerity has never better been exemplified than through the organic food industry. The term “organic” has now seeped deeply into our society becoming a by-word for more ethical and healthier food production and consumption. However, the only awareness being shown by the corporations and retailers who use this label is an understanding of people can be hoodwinked into paying more for snake oil.